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Customers, Profits & Equity.

Dr. Steven Clauson

"Inside Every Business, No Matter The Size, Lie Opportunities That Can Uncover Thousands And Even Hundreds Of Thousands Of Dollars In Hidden And Completely Neglected Profits And Value. We Help You Find Those Dollars And Capture Them."

Dr. Steven Clauson

What If Bad Marketing Meant Death?

kidney shirt

Robert Leibowitz lives in New Jersey and was faced with a life threatening problem.  He had to to have a kidney transplant, the waiting list is a decade long, he is 60 years old and in declining health.  He needed a solution and didn’t have time to spare.

Robert had shirts printed that said “In Need Of A Kidney, O Positive Blood Type” and his Phone number.  He then took off on a family vacation to a place where lots of happy people visit Disney World while wearing that shirt.  A couple of weeks later Richie Sully from Fort Wayne, Indiana called him and was found to be an exact match.  The surgery happened a few weeks ago on Robert says he’s “walking on clouds.”  Robert is a retired direct response advertiser and turned to what he knew produced results.

I remember John Lennon being interviewed saying sometimes he sat down with Paul and would literally write a swimming pool or a new house.  What they wrote and recorded would literally pay sufficient royalties to pay for a new house or pool for each member of the band.  A song like “I Wanna Hold Your Hand” or “Help” is nothing much more than a direct response letter with some music attached.  The idea comes across and people respond.  Who isn’t responding to what you’re saying and what would they want to hear to change all that?
My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

How Water Reacts…

Water is a most fascinating substance. It can exist as a solid, a liquid and as steam.  What else can do that?  You must have water to live.  Too much water and you die.  Water seeks its own level and cares not what you want or need.  Water will get to its destination and it’s here where the discussion and study of water gets interesting.

In order to assure water arrives at its intended destination water will go over, under, around or through. To me the ability of water to go through is the most significant aspect of what it does.  Witness the Grand Canyon.  Many years ago there was a small stream going over the top and fast forward to the Colorado River going through the bottom.  Never underestimate persistence.  How persistent are you with the tools you have at your disposal?  Not getting what you want?  Time for a new tool.  Call me.

My name is Steven Clauson.  I coach people who have decided what they want to make.  The best part is the people I coach are already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid to ask for help.  How can I help you?  What actions have you taken?  Those who plan and take action lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

Ever Demand A Guarantee From Yourself?

Many people buy things as a result of a guarantee of getting their money back if the product fails them. Perfect.  What’s the recourse when they fail the product they purchase?

Want to know why you don’t have more? Ask yourself questions like;

  • What time did I get up?
  • What did I put in my brain?
  • Who did I spend time with?
  • What did I add to the conversation?
  • What risks did I take?
  • What commitment did I make and fail to honor?
  • What did I demand of myself?Not a single question is easy to answer and answering may be the start of the fire needed to get what you want. My son recently reminded of a quote by Zig Ziglar “The best and easiest way to get what you want is by helping other people get what they want.” What do you want are you willing to do to get it?

My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

 

Action Is the Foundation To Success…

With any problem, no matter how complex or difficult, you will find a good portion of the solution comes down to action. Just take at least some action and the problem gets smaller every time.  The fact is that the difference between where you are now and where you want to be comes down to a series of imperfect action steps.

Many people when presented with a problem choose to think about it and either delay action or never really start to take action. Often

My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

What “Didn’t” Happen

what happened

The current #1 best selling book in America is called “What Happened” and is written by Hillary Clinton.  From what I’ve seen the blame is metered out liberally among other people, situations and countries.  At the end of the day I am much more interested in “What Didn’t Happen.” If this blog upsets you or you need counseling don’t write me here.

The first question that must be answered is what happened. It makes zero difference if you like, love, hate or detest Donald Trump, it’s clear he worked his ass off.  The Saturday before the election he started in Florida with a rally, flew to Ohio for a rally, then flew to Reno for a rally (Had a man with a gun scare that turned out to be false) and then flew to Denver for a rally.  That was all in the same day!  That same day Hillary started in Florida with a rally that was cut short by heavy rain (Climate change I will assume) and that completed the day.  No other events scheduled.

On the Sunday before the election trump visited Iowa, Minnesota, Michigan and Pennsylvania and Virginia. This was the same day that Hillary had a small rally in Northeastern Ohio with LeBron James who encouraged everyone to get out and vote.  Trump visited 5 states and held large rallies and Hillary was able to get in 1 rally in 2 days before the election.  Hillary also noted she napped while election results were coming in on the most important night of her life. Could you have slept?

The reality is Trump outworked Hillary at every turn and won as a result. He took his message to the people who could say yes or no, understood the rules of the game (The Electoral College) and won in a convincing manner.  I understand a few of you may unsubscribe from my newsletter as a result of this.  So be it.  The message here isn’t that one candidate is better than the other… The message is that busting your ass and not quitting still matters and will always matter. Now Tweet that to your bestie!

By the way… “What Didn’t Happen” is America didn’t reward lack of work, lack of effort, lack of ethics and lack of focus on the intended result. I pray that will NEVER be rewarded!

My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

Another Sign Business Is Improving… Or Getting Worse… Not Sure

work for food

I was driving to meet a client the other day and one of the intersections I drive through has what I refer to as a “Homeless, Hungry, Will Work For Food” franchise.  While there was a time these franchise opportunities popped up only when times were bad they must now be considered lucrative enough to be opened when times are pretty good.

Any of us can typically find Starbucks, McDonalds and Subway on any corner and I saw the first intersection I can remember where there was the sort of franchise I refer to on the same street going in the same direction. One of the owners was in the center median and the other had a sidewalk location.  The most relevant question… Is one side of the street more profitable than the other?  We all know that location matters and this question is defined further when you ask sidewalk or median?  My conjecture is median by the way.

I have often opined if I took a person who defines themselves as homeless and has the patience and can overcome the sales resistance to stand on a corner and ask strangers for money without an attachment to an individual result I could make them more successful than they could imagine. They could pitch someone and irrespective of the result they live to pitch again. What if we were all that way?

It’s for this reason I love the idea of a “Sales Cook Book.” With this we start with what we want to create and work the formula in reverse to determine exactly what it’s going to take to get us where we want to be.  This is how we make a cake, lose weight or achieve any result we desire.  What does your “Sales Cook Book” look like and are you getting the result you desire?  If you replaced steak with a veggie burger give me a call.  We need to improve your diet.

My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

Failure Isn’t A Problem… Failure is How You Succeed

failure#3

 

Who decided failure was a problem? When something works the first time you might be baffled and have no earthly clue why it worked.  When something fails for the third time you tend to get damned interested and figure it out.  The world of success is littered with failures.

Michael Jordan was a failure… Until he wasn’t anymore. Bill Gates was a failure… Until he wasn’t anymore.  Donald Trump was a failure… Until he wasn’t anymore.  EVERYONE is a failure until they aren’t anymore.  Fail more often and sooner if you demand to get to the top.  Failure is the road there.

My name is Steven Clauson.  I coach people who have been failing to eventually get where they want to be.  The best part is the people I coach are typically already taking action, failing, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

Time Doesn’t Heal All Wounds!

I ask potential clients what their goal is behind hiring me and I hear things like make more money, have more time off, put systems in place and get the freedom they intended to have when they started. What I seldom hear is they want someone to get the things done they’ve been meaning to do and never seem to get to. This is a story of time NOT healing ANYTHING!

A little more than 6 months ago I met with a small chain of sports bars. They were losing money, barely making payroll, were behind on state and federal taxes and had key staff members leaving almost every week.   About the only good thing in their world was a Manager they considered to be a key person hadn’t quit (Once I met her I knew why… She was virtually unemployable in my opinion).  It would have been a blessing for her to quit and they weren’t (still aren’t) that lucky.

Their Facebook page didn’t work, the website wasn’t up to date, event’s not current, events not listed, absentee owner, non-existent general manager and staff people intent on going through the motions and little else. This was designed as a family business with family investment in time and money.  They needed serious help.  I am here to report that six months later they still do!  They changed the website without apparent improvement.  Their Facebook link still doesn’t work and since this is a series of Sports Bars the social side of things matter… Nada!  No idea about taxes getting paid and I remember the owner telling me he figured out how he can delay paying taxes and keep the doors open “Until things pick up!”

This is an on point case where saving money and not hiring someone to kick some ass and get some things done was the most expensive decision they could have made and dramatically more expensive than hiring me. Customers forgotten find someplace new and this is especially true in the hospitality business.  Each chair in a place like this should equate to $12,000 per year in revenue in California and the bigger the city the higher that number.  They aren’t close.  Once a day is done you can never recapture that revenue. Never forget Money Doesn’t Sleep!

My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.comsports bar

I Feel So Much Better Now That I’ve Given Up Hope…

2014-09-16 17.44.54

These actual words and sentiment was overheard recently in a Safeway. This boils down what a lot of business owners, especially business owners in California feel.  They’ve worked hard, worked long hours, taken sometimes insane risk, tried everything they know and haven’t yet succeeded at a level they’ve determined is acceptable.  These people are trying hard.

I define Trying as a noisy way of not accomplishing something.  What do you call someone trying to quit smoking?  In most cases a smoker.  What do you call someone trying to lose weight?  In most cases overweight.  The list goes on.  Psychosis is defined as doing the same thing and expecting a different result.  Seldom effective… always frustrating.  What wonderful thing happens when you finally give up hope?

I started working with a new client in late December 2016 (150 days ago) and when we both agreed to work together (Her response wasn’t yes, it was Hell Yes!) her big question was how she could get the most out of our time together.  My response was to get dumber.  The best thinking she had took her to the place she was and no further.  She needed new thinking and needed to apply new ideas and concepts without prejudice.  She promised.

I heard from her last week. Her monthly income has increased 400% since December (That’s a 400% increase in 150 days) and her weeks are getting shorter.  She is getting dumber still and has set a goal of a 1000% increase by December 2017. She gave up false hope in exchange for an actionable plan to go from Point A to Point B as fast as reasonable. I understood what she wanted and the route to get there.  At the end of the day she gave up being right to be wealthy and it was the right choice for her.  When we meet she believes I am the smartest person in the room and her bank balance reflects that reality.

My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.stevenclauson.com

I Don’t Know As A Sign Of Wisdom

One of my favorite quotes comes from Colin Powell when he said “Don’t just do something, stand there!” This goes against our traditional point of view and is spot on advice in most situations.

Humans are hard wired to provide solutions to problems. We often feel we must provide a solution NOW… that’s simply not the case.  Often we visit a doctor and tell them about an issue we’re having and they want additional testing or to confer with another doctor before deciding what the path forward is.  None of us are better than this!

Complex questions are seldom repaired with quick off the cuff answers. When I meet with someone for the first time they are either doing well and want to do better or they have a laundry list of problems which need to be solved or they are done.  I meet for 2 hours and determine what result they are looking for.  I drill down and determine what has already been done, how it was done and what result was actually produced.  Like a doctor I must have a complete history to determine the path forward.  I will likely have an answer that has worked in the past and even though it worked for someone else it may or may not be right for that person at that moment. Life is not a “one size fits most” adventure.

I am willing to say “I Don’t Know” and this is a sign of the wisdom I’ve developed in the last 26 years of coaching. During that time I’ve also been running my own business (currently 4 of my own) and time spent pondering is typically time well spent.  Great solutions don’t come quick and quick solutions are seldom good.

My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.stevenclauson.com