Category Archives: Uncategorized

Who Else Wants Discount Lasik?

Blind Person with Cane Icon stick figure

I received an e-mail this morning offering a Groupon for Lasik eye surgery. I wondered who was willing to trust a surgeon with a Laser working on their eyes at a discount? What bad thing could happen?

This Groupon tells me there are people who consider price to be the ultimate reality to the exception of everything else. Consumers with this mindset are to be avoided at all costs. The price will never be low enough and this is the first group to complain about quality. How about discount dental work? Discount heart surgery? Discount tires for the car your family rides in? Discount coaching? Where does the madness end?

I met a 25 year old “business coach” recently fresh out of college. Very nice person indeed. The sort of academic background you would hope someone would have after 6 years in college. He had a BS in Business from a good school his parents saved their money to send him to. He was even more blessed (he thought) that he didn’t have to work to get through school and eventually graduate. He knew really well what the books said and could repeat that verbatim. A few gentle questions showed what was below the surface.

He has never had a job of any sort. Nothing even part time. He spent 6 years getting a 4 year degree. He had a great web site loaded with theory and no experience. He has never failed at anything. He has never really succeeded at anything. He was good at taking handouts like an education while risking nothing. There was just no there there! Life has never kicked him in the man sack even once so the reality is he won’t know what to do when failure hits him… Failure will hit him and hit him hard! He was however inexpensive!

If you have a higher demand and actually want to accomplish something work with a pro who has been kicked, one who knows failure and success, one who has a lot more success than failure and one who cannot repeat what the books say but know how to accomplish a result. Life should be an investment.

My name is Steven Clauson.  I coach people who want help getting where they want to be. The people I coach are typically already taking action, getting results and ask what’s next and what actions to take to make an even greater impact. They aren’t afraid to ask for help. How can I help you? What actions are you taking?  Those who have a plan and implement that plan lead the pack. Planning, preparing to win and taking appropriate action means you hear the word “YES” more than ever. Only if you one of the few willing to take action, do what’s required and play full out are likely to hear the word yes more often. People hearing the word “YES” are winners on the field playing because they play full out and dominate. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

Right Answer = Smart… Right Question = Brilliant!

The ability to answer a question makes you smart.  We were taught from grade school that having the correct to answer a question got you an “A” in class.  That grade would result in the promotion to whatever the next level was.  Good job.

Few people excel at asking the right question.  Right answers get you to middle management… if that’s your goal quit reading.   Asking and answering the right question will take you to the Executive Board… Possibly even make you in charge of that board.  Want an example?

I am currently overweight.  I admit it.  The question “how can I get in shape and lose some weight” gets to the surface problem.  This is actually the symptom and after reviewing this I look at the treadmill I have in my gym, the free weights and the workout clothes I own because if I own the right equipment I will lose the weight.  This is asking a tactical question and does nothing more than misdiagnose the problem.

Having a gym, workout clothes, equipment and everything else is useless.  Asking the question “Why am I deciding with my food and exercise choices to be overweight?”  This is the right question.  Asking and answering the right question in any situation moves mountains.  

When you want to ask the right question it pays to move away from the tactical approach and move toward the strategic approach.  This is where results occur.

My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

 

 

What If Bad Marketing Meant Death?

kidney shirt

Robert Leibowitz lives in New Jersey and was faced with a life threatening problem.  He had to to have a kidney transplant, the waiting list is a decade long, he is 60 years old and in declining health.  He needed a solution and didn’t have time to spare.

Robert had shirts printed that said “In Need Of A Kidney, O Positive Blood Type” and his Phone number.  He then took off on a family vacation to a place where lots of happy people visit Disney World while wearing that shirt.  A couple of weeks later Richie Sully from Fort Wayne, Indiana called him and was found to be an exact match.  The surgery happened a few weeks ago on Robert says he’s “walking on clouds.”  Robert is a retired direct response advertiser and turned to what he knew produced results.

I remember John Lennon being interviewed saying sometimes he sat down with Paul and would literally write a swimming pool or a new house.  What they wrote and recorded would literally pay sufficient royalties to pay for a new house or pool for each member of the band.  A song like “I Wanna Hold Your Hand” or “Help” is nothing much more than a direct response letter with some music attached.  The idea comes across and people respond.  Who isn’t responding to what you’re saying and what would they want to hear to change all that?
My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

How Water Reacts…

Water is a most fascinating substance. It can exist as a solid, a liquid and as steam.  What else can do that?  You must have water to live.  Too much water and you die.  Water seeks its own level and cares not what you want or need.  Water will get to its destination and it’s here where the discussion and study of water gets interesting.

In order to assure water arrives at its intended destination water will go over, under, around or through. To me the ability of water to go through is the most significant aspect of what it does.  Witness the Grand Canyon.  Many years ago there was a small stream going over the top and fast forward to the Colorado River going through the bottom.  Never underestimate persistence.  How persistent are you with the tools you have at your disposal?  Not getting what you want?  Time for a new tool.  Call me.

My name is Steven Clauson.  I coach people who have decided what they want to make.  The best part is the people I coach are already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid to ask for help.  How can I help you?  What actions have you taken?  Those who plan and take action lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

Ever Demand A Guarantee From Yourself?

Many people buy things as a result of a guarantee of getting their money back if the product fails them. Perfect.  What’s the recourse when they fail the product they purchase?

Want to know why you don’t have more? Ask yourself questions like;

  • What time did I get up?
  • What did I put in my brain?
  • Who did I spend time with?
  • What did I add to the conversation?
  • What risks did I take?
  • What commitment did I make and fail to honor?
  • What did I demand of myself?Not a single question is easy to answer and answering may be the start of the fire needed to get what you want. My son recently reminded of a quote by Zig Ziglar “The best and easiest way to get what you want is by helping other people get what they want.” What do you want are you willing to do to get it?

My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

 

Action Is the Foundation To Success…

With any problem, no matter how complex or difficult, you will find a good portion of the solution comes down to action. Just take at least some action and the problem gets smaller every time.  The fact is that the difference between where you are now and where you want to be comes down to a series of imperfect action steps.

Many people when presented with a problem choose to think about it and either delay action or never really start to take action. Often

My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

What “Didn’t” Happen

what happened

The current #1 best selling book in America is called “What Happened” and is written by Hillary Clinton.  From what I’ve seen the blame is metered out liberally among other people, situations and countries.  At the end of the day I am much more interested in “What Didn’t Happen.” If this blog upsets you or you need counseling don’t write me here.

The first question that must be answered is what happened. It makes zero difference if you like, love, hate or detest Donald Trump, it’s clear he worked his ass off.  The Saturday before the election he started in Florida with a rally, flew to Ohio for a rally, then flew to Reno for a rally (Had a man with a gun scare that turned out to be false) and then flew to Denver for a rally.  That was all in the same day!  That same day Hillary started in Florida with a rally that was cut short by heavy rain (Climate change I will assume) and that completed the day.  No other events scheduled.

On the Sunday before the election trump visited Iowa, Minnesota, Michigan and Pennsylvania and Virginia. This was the same day that Hillary had a small rally in Northeastern Ohio with LeBron James who encouraged everyone to get out and vote.  Trump visited 5 states and held large rallies and Hillary was able to get in 1 rally in 2 days before the election.  Hillary also noted she napped while election results were coming in on the most important night of her life. Could you have slept?

The reality is Trump outworked Hillary at every turn and won as a result. He took his message to the people who could say yes or no, understood the rules of the game (The Electoral College) and won in a convincing manner.  I understand a few of you may unsubscribe from my newsletter as a result of this.  So be it.  The message here isn’t that one candidate is better than the other… The message is that busting your ass and not quitting still matters and will always matter. Now Tweet that to your bestie!

By the way… “What Didn’t Happen” is America didn’t reward lack of work, lack of effort, lack of ethics and lack of focus on the intended result. I pray that will NEVER be rewarded!

My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

Another Sign Business Is Improving… Or Getting Worse… Not Sure

work for food

I was driving to meet a client the other day and one of the intersections I drive through has what I refer to as a “Homeless, Hungry, Will Work For Food” franchise.  While there was a time these franchise opportunities popped up only when times were bad they must now be considered lucrative enough to be opened when times are pretty good.

Any of us can typically find Starbucks, McDonalds and Subway on any corner and I saw the first intersection I can remember where there was the sort of franchise I refer to on the same street going in the same direction. One of the owners was in the center median and the other had a sidewalk location.  The most relevant question… Is one side of the street more profitable than the other?  We all know that location matters and this question is defined further when you ask sidewalk or median?  My conjecture is median by the way.

I have often opined if I took a person who defines themselves as homeless and has the patience and can overcome the sales resistance to stand on a corner and ask strangers for money without an attachment to an individual result I could make them more successful than they could imagine. They could pitch someone and irrespective of the result they live to pitch again. What if we were all that way?

It’s for this reason I love the idea of a “Sales Cook Book.” With this we start with what we want to create and work the formula in reverse to determine exactly what it’s going to take to get us where we want to be.  This is how we make a cake, lose weight or achieve any result we desire.  What does your “Sales Cook Book” look like and are you getting the result you desire?  If you replaced steak with a veggie burger give me a call.  We need to improve your diet.

My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

Failure Isn’t A Problem… Failure is How You Succeed

failure#3

 

Who decided failure was a problem? When something works the first time you might be baffled and have no earthly clue why it worked.  When something fails for the third time you tend to get damned interested and figure it out.  The world of success is littered with failures.

Michael Jordan was a failure… Until he wasn’t anymore. Bill Gates was a failure… Until he wasn’t anymore.  Donald Trump was a failure… Until he wasn’t anymore.  EVERYONE is a failure until they aren’t anymore.  Fail more often and sooner if you demand to get to the top.  Failure is the road there.

My name is Steven Clauson.  I coach people who have been failing to eventually get where they want to be.  The best part is the people I coach are typically already taking action, failing, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

Time Doesn’t Heal All Wounds!

I ask potential clients what their goal is behind hiring me and I hear things like make more money, have more time off, put systems in place and get the freedom they intended to have when they started. What I seldom hear is they want someone to get the things done they’ve been meaning to do and never seem to get to. This is a story of time NOT healing ANYTHING!

A little more than 6 months ago I met with a small chain of sports bars. They were losing money, barely making payroll, were behind on state and federal taxes and had key staff members leaving almost every week.   About the only good thing in their world was a Manager they considered to be a key person hadn’t quit (Once I met her I knew why… She was virtually unemployable in my opinion).  It would have been a blessing for her to quit and they weren’t (still aren’t) that lucky.

Their Facebook page didn’t work, the website wasn’t up to date, event’s not current, events not listed, absentee owner, non-existent general manager and staff people intent on going through the motions and little else. This was designed as a family business with family investment in time and money.  They needed serious help.  I am here to report that six months later they still do!  They changed the website without apparent improvement.  Their Facebook link still doesn’t work and since this is a series of Sports Bars the social side of things matter… Nada!  No idea about taxes getting paid and I remember the owner telling me he figured out how he can delay paying taxes and keep the doors open “Until things pick up!”

This is an on point case where saving money and not hiring someone to kick some ass and get some things done was the most expensive decision they could have made and dramatically more expensive than hiring me. Customers forgotten find someplace new and this is especially true in the hospitality business.  Each chair in a place like this should equate to $12,000 per year in revenue in California and the bigger the city the higher that number.  They aren’t close.  Once a day is done you can never recapture that revenue. Never forget Money Doesn’t Sleep!

My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.comsports bar