Notes From The Napa Earthquake

earthquake napaThere was a homeowner interviewed Sunday night after the quake in Napa whose home was devastated.  The garage floor was buckled and there was a crack running along the entire home.  Sadly, his family home is not fit to be lived in any longer and will likely be leveled.  Just a horrible result and from what he said, it was predictable.

He had friends over from his church and they were moving everything out of the home prior to the home being red tagged as unfit for entry.  The homeowner went on the say that even though he signed papers when he bought the home stating that he lived literally on top of an earthquake fault he still made the wise choice to NOT buy earthquake insurance.  He knew that the fault existed and still chose to avoid that wise purchase.

After saying that he wished he had bought the coverage he was now EXPECTING FEMA to come in and make things right.  Somehow his unwillingness to buy earthquake coverage when he lives on top of an earthquake fault is now the Federal Governments issue.  Just a bit shortsighted and sadly commonplace.

This has become the average individual in our land.  They expect to get bailed out of their bad decisions and they typically do.  This is who most of us have to deal with on a daily basis.  Did personal responsibility ever exist in his world and if he doesn’t have it now, is there any chance his children will somehow learn it somewhere?  Doubtful at best.

One of the best aspects of my professional life is that I get to work with committed people that have loads of personal responsibility and are always working towards “what’s next?”  If this is you I want to talk to you.  If you have the courage to define what your world looks like we should meet and get to know each other.  My name is Steven Clauson and I know how short life really is.  Let’s talk before short turns into gone.  Call me at 916-230-0176 or visit me at www.assaultmarketing.com and let’s see what your next level looks like.

What Was That You Said?

My coach sent me a link to a web site recently that encapsulated I lot of what I coach and a lot of who I am (sometimes simply who I want to be).  The link he sent lead me lead to a YouTube channel called “Because I said I would”.  The premise of this channel is simple… This is a group of people that do something because they said they would.

This agreement can take a lot of forms.  I am going to reveal a failing I had until I saw this site and looked at my behavior.  I am one of those people that you love to hate in that I text and drive at the same time.  I have had the conversation with myself that I know what I am doing so it’s ok for me.  This is the mantra of everyone who does anything that is stupid and yes, this behavior is stupid.  I had the conversation with myself that I would never do this again and I won’t… Period.  I won’t because I said so.

This was actually hard to look at initially and it got easy fast.  We all expect people to do what they say they will and adult adult’s get this done.  I now have this done because I said I would.  What are you doing because you said you would?

If you want to get more done while doing what you said you would do and aren’t quite sure what to say let’s talk.  My name is Steven Clauson and we can have that conversation.  Call me at 916-230-0176 or visit www.assaultmarketing.com

What Can We Learn From A 16 Year Old?

08-13-14GoalsDid I mention that 16 year old girl that wrote these goals a little over 2 years ago, Bridget Guenard went on to earn a scholarship to West Point, is a nationally ranked Tennis Player and Champion and was offered multiple full ride scholarships to other universities based initially on her academic excellence and then on her athletic ability?  Did I also mention that she is one of the nicest people you could ever hope to meet?  Please reflect on these goals.  These are HER goals and she did not get help from her parents or coaches when she wrote them and her father Glenn Guenard happened upon them recently and gave me permission to share them with you.

What I see is work, not quitting, having fun, being a nice person, having fun (I said it again) and the fact that goals can change your life and the lives of those around you.   Again, this was all written by a 16 year old who now attends The Military Academy at West Point.    Some are basic points like “clean your room”, some are fun points like “spontaneously be a hipster” and the final point of “focus on your goals and don’t let anyone change your goals because achieving your goals can change your life”.

This girl will accomplish much in her life because she is setting reasonable goals and has them in writing.  She has been a lifelong learner and will dictate her results a not take a wait and see point of view.

I will write again about Bridget as she proceeds through West Point and until that time I have to ask you “What do you have written down and who are you sharing it with?”  It matters more than you know.

If you are not quite hitting your goals give me a call.  I cannot promise West Point but I can promise a serious conversation about what’s next and how to get it.  My name is Steven Clauson and I can be reached at 916-230-0176 or at steve@assaultmarketing.com

What’s On Your Book Shelf?

At one point in time Abraham Lincoln said that the person who can read and chooses not to is no better off than the person who cannot read.  Why have so many people made the choice to stop learning once they completed school at whatever level they stopped at?  This is a puzzler!

The half life of radiation is that point at which 50% of it effective life has dissipated.  For most elements that is measured in dozens of years.  Most people are unaware that education has a half life as well.  In 1960 the half life of education was assumed to be about 35 years so that means in 35 years half of what you know has been replaced by new and better information.

In 2012 the half life of education was assumed to be 23 MONTHS!  That means that in 23 months half of what you know has been replaced by new and better information.  What new information have you taken on to keep current and them replace the half you lost?  If you aren’t reading a book of substance you are falling behind.

There is a book out now called The Slight Edge… Turning Simple Disciplines Into Massive Success And Happiness by Jeff Olson.  Get it, read it and take the results to the bank.