I keep pinching myself to make sure that I’m awake every time I get to spend time reading and applying what I read to the business of both my clients and myself. Something I see almost daily is someone who has a strong opinion about something that just isn’t accurate any more.
We all live in a world where people cannot pull themselves away from their phone, tablet or even desktops. There are still people who minimize this audience and refuse to take advantage of it. While I am the first guy to grab the phone book I also know that none of my kids (21, 21 & 25) even know how to use a phone book. They have never needed to use one so why learn. This goes for almost everyone under the age of 40! The problem grows with the size of the city. The smaller the city the greater the phone book use and vice versa. Since I have never played a video game I know that I am not what most people are going to market to.
I’m not a fan of the internet and really have no idea how it all works. I also have no idea how the electric light works or even the computer I am typing this on. I know these are tools and I know how to use them. Understanding these tools is a different topic altogether. When I need to know there are an almost unlimited number of ways to gain that knowledge and then apply it. I start with books and others start with YouTube or Google. The reality is that we must start and we must continue. Where does your journey begin?
If you aren’t sure about your current journey or have yet to start give me a call. There are road maps available and the secret is to find the map that works for you! My name is Steven Clauson and I can be reached at 916-230-0176 or at www.assaultmarketing.com I Can Help!