I was driving to meet a client the other day and one of the intersections I drive through has what I refer to as a “Homeless, Hungry, Will Work For Food” franchise. While there was a time these franchise opportunities popped up only when times were bad they must now be considered lucrative enough to be opened when times are pretty good.
Any of us can typically find Starbucks, McDonalds and Subway on any corner and I saw the first intersection I can remember where there was the sort of franchise I refer to on the same street going in the same direction. One of the owners was in the center median and the other had a sidewalk location. The most relevant question… Is one side of the street more profitable than the other? We all know that location matters and this question is defined further when you ask sidewalk or median? My conjecture is median by the way.
I have often opined if I took a person who defines themselves as homeless and has the patience and can overcome the sales resistance to stand on a corner and ask strangers for money without an attachment to an individual result I could make them more successful than they could imagine. They could pitch someone and irrespective of the result they live to pitch again. What if we were all that way?
It’s for this reason I love the idea of a “Sales Cook Book.” With this we start with what we want to create and work the formula in reverse to determine exactly what it’s going to take to get us where we want to be. This is how we make a cake, lose weight or achieve any result we desire. What does your “Sales Cook Book” look like and are you getting the result you desire? If you replaced steak with a veggie burger give me a call. We need to improve your diet.
My name is Steven Clauson. I coach people to get where they want to be. The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help. What help do you need? What actions have you taken? I know the one’s with a plan and implementing their plan lead the pack. Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce? Call me at 916-230-0176 or visit www.assaultmarketing.com