What If Bad Marketing Meant Death?

kidney shirt

Robert Leibowitz lives in New Jersey and was faced with a life threatening problem.  He had to to have a kidney transplant, the waiting list is a decade long, he is 60 years old and in declining health.  He needed a solution and didn’t have time to spare.

Robert had shirts printed that said “In Need Of A Kidney, O Positive Blood Type” and his Phone number.  He then took off on a family vacation to a place where lots of happy people visit Disney World while wearing that shirt.  A couple of weeks later Richie Sully from Fort Wayne, Indiana called him and was found to be an exact match.  The surgery happened a few weeks ago on Robert says he’s “walking on clouds.”  Robert is a retired direct response advertiser and turned to what he knew produced results.

I remember John Lennon being interviewed saying sometimes he sat down with Paul and would literally write a swimming pool or a new house.  What they wrote and recorded would literally pay sufficient royalties to pay for a new house or pool for each member of the band.  A song like “I Wanna Hold Your Hand” or “Help” is nothing much more than a direct response letter with some music attached.  The idea comes across and people respond.  Who isn’t responding to what you’re saying and what would they want to hear to change all that?
My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

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