I received an e-mail this morning offering a Groupon for Lasik eye surgery. I wondered who was willing to trust a surgeon with a Laser working on their eyes at a discount? What bad thing could happen?
This Groupon tells me there are people who consider price to be the ultimate reality to the exception of everything else. Consumers with this mindset are to be avoided at all costs. The price will never be low enough and this is the first group to complain about quality. How about discount dental work? Discount heart surgery? Discount tires for the car your family rides in? Discount coaching? Where does the madness end?
I met a 25 year old “business coach” recently fresh out of college. Very nice person indeed. The sort of academic background you would hope someone would have after 6 years in college. He had a BS in Business from a good school his parents saved their money to send him to. He was even more blessed (he thought) that he didn’t have to work to get through school and eventually graduate. He knew really well what the books said and could repeat that verbatim. A few gentle questions showed what was below the surface.
He has never had a job of any sort. Nothing even part time. He spent 6 years getting a 4 year degree. He had a great web site loaded with theory and no experience. He has never failed at anything. He has never really succeeded at anything. He was good at taking handouts like an education while risking nothing. There was just no there there! Life has never kicked him in the man sack even once so the reality is he won’t know what to do when failure hits him… Failure will hit him and hit him hard! He was however inexpensive!
If you have a higher demand and actually want to accomplish something work with a pro who has been kicked, one who knows failure and success, one who has a lot more success than failure and one who cannot repeat what the books say but know how to accomplish a result. Life should be an investment.
My name is Steven Clauson. I coach people who want help getting where they want to be. The people I coach are typically already taking action, getting results and ask what’s next and what actions to take to make an even greater impact. They aren’t afraid to ask for help. How can I help you? What actions are you taking? Those who have a plan and implement that plan lead the pack. Planning, preparing to win and taking appropriate action means you hear the word “YES” more than ever. Only if you one of the few willing to take action, do what’s required and play full out are likely to hear the word yes more often. People hearing the word “YES” are winners on the field playing because they play full out and dominate. For these people results matter. Tired of results less than you know you can produce? Call me at 916-230-0176 or visit www.assaultmarketing.com