Tag Archives: Brower mechanical

Notes From The Napa Earthquake

earthquake napaThere was a homeowner interviewed Sunday night after the quake in Napa whose home was devastated.  The garage floor was buckled and there was a crack running along the entire home.  Sadly, his family home is not fit to be lived in any longer and will likely be leveled.  Just a horrible result and from what he said, it was predictable.

He had friends over from his church and they were moving everything out of the home prior to the home being red tagged as unfit for entry.  The homeowner went on the say that even though he signed papers when he bought the home stating that he lived literally on top of an earthquake fault he still made the wise choice to NOT buy earthquake insurance.  He knew that the fault existed and still chose to avoid that wise purchase.

After saying that he wished he had bought the coverage he was now EXPECTING FEMA to come in and make things right.  Somehow his unwillingness to buy earthquake coverage when he lives on top of an earthquake fault is now the Federal Governments issue.  Just a bit shortsighted and sadly commonplace.

This has become the average individual in our land.  They expect to get bailed out of their bad decisions and they typically do.  This is who most of us have to deal with on a daily basis.  Did personal responsibility ever exist in his world and if he doesn’t have it now, is there any chance his children will somehow learn it somewhere?  Doubtful at best.

One of the best aspects of my professional life is that I get to work with committed people that have loads of personal responsibility and are always working towards “what’s next?”  If this is you I want to talk to you.  If you have the courage to define what your world looks like we should meet and get to know each other.  My name is Steven Clauson and I know how short life really is.  Let’s talk before short turns into gone.  Call me at 916-230-0176 or visit me at www.assaultmarketing.com and let’s see what your next level looks like.

What Was That You Said?

My coach sent me a link to a web site recently that encapsulated I lot of what I coach and a lot of who I am (sometimes simply who I want to be).  The link he sent lead me lead to a YouTube channel called “Because I said I would”.  The premise of this channel is simple… This is a group of people that do something because they said they would.

This agreement can take a lot of forms.  I am going to reveal a failing I had until I saw this site and looked at my behavior.  I am one of those people that you love to hate in that I text and drive at the same time.  I have had the conversation with myself that I know what I am doing so it’s ok for me.  This is the mantra of everyone who does anything that is stupid and yes, this behavior is stupid.  I had the conversation with myself that I would never do this again and I won’t… Period.  I won’t because I said so.

This was actually hard to look at initially and it got easy fast.  We all expect people to do what they say they will and adult adult’s get this done.  I now have this done because I said I would.  What are you doing because you said you would?

If you want to get more done while doing what you said you would do and aren’t quite sure what to say let’s talk.  My name is Steven Clauson and we can have that conversation.  Call me at 916-230-0176 or visit www.assaultmarketing.com

What Can We Learn From A 16 Year Old?

08-13-14GoalsDid I mention that 16 year old girl that wrote these goals a little over 2 years ago, Bridget Guenard went on to earn a scholarship to West Point, is a nationally ranked Tennis Player and Champion and was offered multiple full ride scholarships to other universities based initially on her academic excellence and then on her athletic ability?  Did I also mention that she is one of the nicest people you could ever hope to meet?  Please reflect on these goals.  These are HER goals and she did not get help from her parents or coaches when she wrote them and her father Glenn Guenard happened upon them recently and gave me permission to share them with you.

What I see is work, not quitting, having fun, being a nice person, having fun (I said it again) and the fact that goals can change your life and the lives of those around you.   Again, this was all written by a 16 year old who now attends The Military Academy at West Point.    Some are basic points like “clean your room”, some are fun points like “spontaneously be a hipster” and the final point of “focus on your goals and don’t let anyone change your goals because achieving your goals can change your life”.

This girl will accomplish much in her life because she is setting reasonable goals and has them in writing.  She has been a lifelong learner and will dictate her results a not take a wait and see point of view.

I will write again about Bridget as she proceeds through West Point and until that time I have to ask you “What do you have written down and who are you sharing it with?”  It matters more than you know.

If you are not quite hitting your goals give me a call.  I cannot promise West Point but I can promise a serious conversation about what’s next and how to get it.  My name is Steven Clauson and I can be reached at 916-230-0176 or at steve@assaultmarketing.com

What’s On Your Book Shelf?

At one point in time Abraham Lincoln said that the person who can read and chooses not to is no better off than the person who cannot read.  Why have so many people made the choice to stop learning once they completed school at whatever level they stopped at?  This is a puzzler!

The half life of radiation is that point at which 50% of it effective life has dissipated.  For most elements that is measured in dozens of years.  Most people are unaware that education has a half life as well.  In 1960 the half life of education was assumed to be about 35 years so that means in 35 years half of what you know has been replaced by new and better information.

In 2012 the half life of education was assumed to be 23 MONTHS!  That means that in 23 months half of what you know has been replaced by new and better information.  What new information have you taken on to keep current and them replace the half you lost?  If you aren’t reading a book of substance you are falling behind.

There is a book out now called The Slight Edge… Turning Simple Disciplines Into Massive Success And Happiness by Jeff Olson.  Get it, read it and take the results to the bank.

Crumbs Cupcakes Was A 1 Trick Pony

cupcakes

The bakery world was on fire for about 8 years with cupcakes.  It seemed that if you were a bakery you made cupcakes and you were taking bushels of money to the bank.  In the investment world everyone loved investing in the next great cupcake.  Many bakeries almost forgot how to make anything else… In fact many bakeries stopped making everything else in favor of the cupcake.  It seems that even America has finally grown tired of the venerable cupcake!

It was learned on Friday that Crumbs Bakery shut several dozen locations last week.  Crumbs had its hey-day as a staple on “Sex And the City.”  The rise and fall of Crumbs cannot really be a surprise when you consider it’s success had to do with focus on a single product and a fad at that.  This is a cautionary tale for any business that devotes what they do to a single product.  There are other notables…

  • Krispy Kreme. This company is 77 years old and has lost almost 100 locations in the last 10 years. Nothing but donuts!
  • Mrs. Fields. Had a peak of 438 stores and it is now down to 230. Just expensive cookies.
  • TCBY. While it may be The Countries Best Yogurt it is still yogurt and the popularity of yogurt proves that marketing works! TCBY is down to 355 stores from a peak of over 1400! Yogurt? Seriously?

There are other companies that are fighting hard to expand their menus to grow market share.  Dunkin Donuts is working to expand their coffee line and specialty sandwich line and they are doing this because it gets a little quiet after the morning donut run is complete.  Starbucks is working the specialty sandwich angle as well and they are also planning some beer and wine offerings soon to have a reason to keep stores open.  Both of these companies are gaining ground for now.

Whenever I look at any company one of the first questions I ask is “Since I know what they sell I wonder what else they could sell to their same market?”  This is a great question to ask and continue asking.  Sometimes the best people to ask are the ones that come face to face with your customer.  I wonder what they have to say and when they were last asked?

My name is Steven Clauson and my Company is Assault Marketing.  Call me at 916-685-7330 or at www.assaultmarketing.com    We do it for you or work with you 1 on 1.  We Can Help!

Half Way Point

half wayThis is going to be really quick…  The year will be halfway complete by midnight.  Are you halfway to the goals you set on January 1, 2014?  If not we need to talk.  My name is Steven Clauson and My company is Assault Marketing.  Call me personally at 916-685-7330 or visit my website at www.assaultmarketing.com  I Can Help You.

Are You Marketing B 2 B or B 2 C?

Many businesses claim to participate in Business to Consumer Marketing and some in Business to Business Marketing.  We have all seen great examples of Business to Consumer Marketing and Volkwagens “Drivers Wanted” comes to mind and the concept of Business to Business Marketing is a bit more difficult to locate.   Here is what I mean…

In the 20+ years I have worked in the field of marketing I have yet to see a business buy anything.  There has yet to be a single business that buys anything from a roll of toilet paper to an ink pen.  A business never buys these items.  These items are always purchased by a human and paid for by a business for use in that business.  This is a distinction with a dramatic difference.  This is the difference between selling at a profit and selling at cost.

The last time I looked, every business is run by a human being or a group of human beings.  Google would have us believe that the day of a computer running a business is not far off but the reality is that we are not there yet.  Whenever you sell anything to a human you are going to be dealing with a combination of emotion and intelligence.  You would do well to determine the point of view of your customer as that will tell you how to sell to them.  Many Accounting Professionals want you to believe that they function from a 100% intellectual point of view and I have not found this to be the case.  Even Accountants buy based on emotion and with toilet paper that might come down to how that paper feels on their tushy.  Never minimize this point of view!

If your product is sold to a business are you breaking the process down to the interaction with the human that signs your purchase order?  If you are bypassing this step you are costing your company and your family money!  Remember that a human is the one that signs the P.O., Approves the P.O. and orders the check to get written.  Act accordingly!

My name is Steven Clauson and I am the Founder of Assault Marketing and Top Line Results Coaching.  We help you get from where you are to where you want to be in the shortest possible time.  Call us at 916-685-7330 or visit us at www.assaultmarketing.com  We Can Help!