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What If Bad Marketing Meant Death?

kidney shirt

Robert Leibowitz lives in New Jersey and was faced with a life threatening problem.  He had to to have a kidney transplant, the waiting list is a decade long, he is 60 years old and in declining health.  He needed a solution and didn’t have time to spare.

Robert had shirts printed that said “In Need Of A Kidney, O Positive Blood Type” and his Phone number.  He then took off on a family vacation to a place where lots of happy people visit Disney World while wearing that shirt.  A couple of weeks later Richie Sully from Fort Wayne, Indiana called him and was found to be an exact match.  The surgery happened a few weeks ago on Robert says he’s “walking on clouds.”  Robert is a retired direct response advertiser and turned to what he knew produced results.

I remember John Lennon being interviewed saying sometimes he sat down with Paul and would literally write a swimming pool or a new house.  What they wrote and recorded would literally pay sufficient royalties to pay for a new house or pool for each member of the band.  A song like “I Wanna Hold Your Hand” or “Help” is nothing much more than a direct response letter with some music attached.  The idea comes across and people respond.  Who isn’t responding to what you’re saying and what would they want to hear to change all that?
My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

How Water Reacts…

Water is a most fascinating substance. It can exist as a solid, a liquid and as steam.  What else can do that?  You must have water to live.  Too much water and you die.  Water seeks its own level and cares not what you want or need.  Water will get to its destination and it’s here where the discussion and study of water gets interesting.

In order to assure water arrives at its intended destination water will go over, under, around or through. To me the ability of water to go through is the most significant aspect of what it does.  Witness the Grand Canyon.  Many years ago there was a small stream going over the top and fast forward to the Colorado River going through the bottom.  Never underestimate persistence.  How persistent are you with the tools you have at your disposal?  Not getting what you want?  Time for a new tool.  Call me.

My name is Steven Clauson.  I coach people who have decided what they want to make.  The best part is the people I coach are already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid to ask for help.  How can I help you?  What actions have you taken?  Those who plan and take action lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

Ever Demand A Guarantee From Yourself?

Many people buy things as a result of a guarantee of getting their money back if the product fails them. Perfect.  What’s the recourse when they fail the product they purchase?

Want to know why you don’t have more? Ask yourself questions like;

  • What time did I get up?
  • What did I put in my brain?
  • Who did I spend time with?
  • What did I add to the conversation?
  • What risks did I take?
  • What commitment did I make and fail to honor?
  • What did I demand of myself?Not a single question is easy to answer and answering may be the start of the fire needed to get what you want. My son recently reminded of a quote by Zig Ziglar “The best and easiest way to get what you want is by helping other people get what they want.” What do you want are you willing to do to get it?

My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

 

Action Is the Foundation To Success…

With any problem, no matter how complex or difficult, you will find a good portion of the solution comes down to action. Just take at least some action and the problem gets smaller every time.  The fact is that the difference between where you are now and where you want to be comes down to a series of imperfect action steps.

Many people when presented with a problem choose to think about it and either delay action or never really start to take action. Often

My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

Failure Isn’t A Problem… Failure is How You Succeed

failure#3

 

Who decided failure was a problem? When something works the first time you might be baffled and have no earthly clue why it worked.  When something fails for the third time you tend to get damned interested and figure it out.  The world of success is littered with failures.

Michael Jordan was a failure… Until he wasn’t anymore. Bill Gates was a failure… Until he wasn’t anymore.  Donald Trump was a failure… Until he wasn’t anymore.  EVERYONE is a failure until they aren’t anymore.  Fail more often and sooner if you demand to get to the top.  Failure is the road there.

My name is Steven Clauson.  I coach people who have been failing to eventually get where they want to be.  The best part is the people I coach are typically already taking action, failing, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.com

Time Doesn’t Heal All Wounds!

I ask potential clients what their goal is behind hiring me and I hear things like make more money, have more time off, put systems in place and get the freedom they intended to have when they started. What I seldom hear is they want someone to get the things done they’ve been meaning to do and never seem to get to. This is a story of time NOT healing ANYTHING!

A little more than 6 months ago I met with a small chain of sports bars. They were losing money, barely making payroll, were behind on state and federal taxes and had key staff members leaving almost every week.   About the only good thing in their world was a Manager they considered to be a key person hadn’t quit (Once I met her I knew why… She was virtually unemployable in my opinion).  It would have been a blessing for her to quit and they weren’t (still aren’t) that lucky.

Their Facebook page didn’t work, the website wasn’t up to date, event’s not current, events not listed, absentee owner, non-existent general manager and staff people intent on going through the motions and little else. This was designed as a family business with family investment in time and money.  They needed serious help.  I am here to report that six months later they still do!  They changed the website without apparent improvement.  Their Facebook link still doesn’t work and since this is a series of Sports Bars the social side of things matter… Nada!  No idea about taxes getting paid and I remember the owner telling me he figured out how he can delay paying taxes and keep the doors open “Until things pick up!”

This is an on point case where saving money and not hiring someone to kick some ass and get some things done was the most expensive decision they could have made and dramatically more expensive than hiring me. Customers forgotten find someplace new and this is especially true in the hospitality business.  Each chair in a place like this should equate to $12,000 per year in revenue in California and the bigger the city the higher that number.  They aren’t close.  Once a day is done you can never recapture that revenue. Never forget Money Doesn’t Sleep!

My name is Steven Clauson.  I coach people to get where they want to be.  The best part is the people I coach are typically already taking action, getting results and still think about what actions to take to make an even greater impact and aren’t afraid of asking for help.  What help do you need?  What actions have you taken?  I know the one’s with a plan and implementing their plan lead the pack.  Planning, preparing to win and taking the appropriate action means you hear the word “YES” more than ever. Are you one of the few willing to take action, do what’s required and play full out to hear the word yes more often? People accustomed to the word “YES” are winners on the field playing full out and dominating. For these people results matter. Tired of results less than you know you can produce?  Call me at 916-230-0176 or visit www.assaultmarketing.comsports bar

A Rut Is Nothing More Than A Grave With Both Ends Missing!

I started with a new client last week and she claims her biggest issue is that she is in a rut. I asked her what she meant and she referred to the movie “Ground Hog Day” where every day seems like the last one.  I define a rut as a time where thinking becomes stale, boring or just gets tired.  No truly new thoughts are flowing from your brain and yorutu never think it’s going to end.

There are 3 time tested methods to get out of the rut you are in and the best coaching I have is to use all e at the same time and use the power of momentum.  Here they are…

  • Employ A Change In Your Focus. We entrepreneurs are really bad at taking time off. Our focus seems to include coming into the office daily and working longer and longer hours. 100% of our focus is on our business and everything else becomes secondary. This can work for a very limited period of time and then we start to lose ground. What’s our response when we start to lose ground? More hours! Maybe we can squeeze time in on Sunday instead of making breakfast for the family. Maybe it’s as basic as reading a magazine you have never read before or going for a hike. Do something you seldom if ever do and your brain goes to a new and better place.
  • Change Your Thought Process. Don’t worry about trying to master all of your emotions as that just won’t happen. Emotions are rooted in your thought so what you think about is manifested in your emotions. A great example of thinking applied to emotions is seeing a very funny movie and trying to be sad at the same time. Almost impossible to do. When feel yourself moving into a rut during the day take a minute and think about your last vacation, the love you have for one of your children or even what you were doing when you were 10 years old. Your thoughts change and you change. The more your control your thoughts the more you control your world. Try feeling upbeat after watching the evening news… I dare you and this is why I don’t watch the evening news! It scares the crap out of me and it should scare the crap out of you!
  • Change Your Physiology. This means get up and move! This is why Steve Jobs invented the IPod I believe. Raising your heart rate is easy and should be done daily. There was an exercise guru in the late 80’s named Susan Powter who said over and over “you gotta eat, you gotta breathe and you gotta move”. If you wanna eat just take a short walk to get what you want and you will be moving, your heart rate will rise and you get nourishment all at the same time! If you can’t leave your desk just close your eyes and take 5 deep breathes and hold them as long as possible. Your heart rate will change along with the rest of your physiology. You will think better and feel better.

 

Do all of these at the same time and they are a force multiplier for sure. These are all simple, cost nothing and help you to accomplish more.  The last thing to do is ask yourself when the last time was you went on vacation?  Been a while?  Get it scheduled even if you aren’t going for a few months.  Something to look forward to matters greatly.  And when a say vacation I don’t mean staying locked up in a room in a different location working from there.  No phone, no computer and sleep in late.  It can be done.

What other ideas do you have for getting out of a rut? Please share them with me and I will share with everyone.  My name is Steven Clauson and I am the Founder of Assault Marketing.  I work with anyone who is at one level and strives to get to the next and those that are stuck and want their freedom.  Call me at 916-230-0176 or visit www.stevenclauson.com  I Can Help!

 

Change As The Ultimate Business Constant

If you are looking to find something to hang your hat on that will be the same today as it is tomorrow look no further! I have the answer and if you choose to put your arms around it you will never be disappointed!  Change is the constant!

Not what you were looking for?  Sorry.  Now what you wanted?  Sorry again.  This is what you are left with and the more you can embrace change the better off you will be.  Who envisioned the power of the internet?  Who would believe that with the power of the internet that direct mail would be called back from the dead as the leading fund raiser for literally every charity that uses it?  Who would believe that direct mail is the leading source of new customers for Amazon and EBay?

How hard are you chasing what the internet has in hopes of leading the pack?  You never will lead the pack when you have Facebook, Twitter, Instagram and SnapChat out there trying to pull everyone else’s attention away from you.  Each one of these services may let you play along but you will never dominate.  With that said change is what you must do!  Start today!

When was the last time you really looked at the level of service that is present in the world as we know it today?  When was the last time you had a great experience from a waiter or waitress?  When was the last time you met with a salesperson that was serious about helping you as opposed to just closing a sale?  Keep in mind that the best salespeople see their job as helping first and sales second.

When you meet a salesperson like that keep in mind that they are serious about sales and they train. When was the last time you saw a man or a woman over the age of 35 that was in great shape and you thought to yourself “How much time do they spend in the gym?”  They train and so do exceptional salespeople, waiters, waitresses and most everyone else that is exceptional.  They act like someone is going to take everything away and train accordingly.  They have a winners mindset.

What is your mindset? Ready to change a little and start to win again?  My name is Steven Clauson and I work with winners!  My company is Assault Marketing and you can call me personally at 916-230-0176  I Can Help!

Why Would You Need To Demand Something?

09-08-14 Blog Pic

We’ve seen a lot of news this last week regarding fast food workers demands for $15 per hour.  Wikipedia defines demands as “A Demand is a buyer’s willingness and ability to pay a price for a specific quantity of a good or service”.  Let’s look at this for a minute and see how this plays out.

Since these workers don’t own the place they’re working it seems to me that the owner is the buyer of the labor and the worker is the seller of that labor.  This should explain everything, but for a few this still falls short so let’s go a bit deeper.

When I worked at McDonalds as a whopper flopper it was 1971.  I was sophomore in high school and I was pretty clear even than that this was not a career path I was going to remain on.  I was making $1.65 per hour, I was in high school and I was living with my parents.  I felt like I was doing well and even then I knew there was more.  To get to the next level I stayed in school, did not have children, did not smoke or do drugs and didn’t buy a new car.  I know that it terms of today, I over sacrificed.

In my terms I simply went through the required actions to have the choices I currently enjoy.  Yes I spent a fortune on an education.  Yes I took risks starting all 5 of the businesses I’ve had. Yes each of my businesses has succeeded.  Yes I work more than 40 hours every week.  Yes I read to stay ahead of the market and trends.  Yes I work weekends.  Yes I know that almost everyone who reads this blog will say Yes, so do I!

If these workers truly want $15 per hour, and who can blame them, they need to bring more, much more to the table.  We find it funny when they ask a low education voter a question about history or even current events and the answers they give aren’t even close to correct.   I believe that is where these folks get many of their screwed up ideas.  They believe that they deserve $15 or more per hour for just showing up, they deserve weekends off, they deserve sick days and even a paid vacation.  They learned a lot of this when they got a trophy for taking up space on a soccer team that never won any games.  Few reading this will disagree with any of this.  Few would change the concept of you get a trophy when you earn the trophy!  Their current trophy demand is $15 per hour and they are unhappy with the idea of judge me on what I produce” while you and I are fine with that.

No one I know has made any money playing a video game, texting their friends, playing on Facebook or any of the other wastes of time they willingly pursue.  Read a book, attend a class in something saleable, get some advanced training or in other words make yourself more valuable.  That $15 per hour position might be right around the corner and from what I know of the people I serve, if you ask for more training the person who hired you might just send you and pay for it!  However, if they faint when you ask, give them a pass as it might just cause that!

My name is Steven Clauson and I am the Owner of Assault Marketing.  We work with business owners on their marketing and with one-on-one coaching to help you or your team get to the next level.  Call me at 916-230-0176 or visit www.assaultmarketing.com

 

What We Know That Just Ain’t So!

I keep pinching myself to make sure that I’m awake every time I get to spend time reading and applying what I read to the business of both my clients and myself.  Something I see almost daily is someone who has a strong opinion about something that just isn’t accurate any more.

We all live in a world where people cannot pull themselves away from their phone, tablet or even desktops.  There are still people who minimize this audience and refuse to take advantage of it.  While I am the first guy to grab the phone book I also know that none of my kids (21, 21 & 25) even know how to use a phone book.  They have never needed to use one so why learn.  This goes for almost everyone under the age of 40!  The problem grows with the size of the city.  The smaller the city the greater the phone book use and vice versa.  Since I have never played a video game I know that I am not what most people are going to market to.

I’m not a fan of the internet and really have no idea how it all works.  I also have no idea how the electric light works or even the computer I am typing this on.  I know these are tools and I know how to use them.  Understanding these tools is a different topic altogether.  When I need to know there are an almost unlimited number of ways to gain that knowledge and then apply it.  I start with books and others start with YouTube or Google.  The reality is that we must start and we must continue.  Where does your journey begin?

If you aren’t sure about your current journey or have yet to start give me a call.  There are road maps available and the secret is to find the map that works for you!  My name is Steven Clauson and I can be reached at 916-230-0176 or at www.assaultmarketing.com  I Can Help!