Our Clients Speak!!!

“ I just wanted to send you a quick thank you letter for helping me improve my advertising copy.  After spending hours writing and editing my copy I have you review them.  As much as I try to make my copy “Steve Proof” you find ways to improve them.  Ways to make it more compelling and more interesting.  I could feel lousy that I haven’t written a perfect ad but I’m not.  I am grateful for your insight and ability to improve my copy.”

Eliot Silverman – Technical Tune Up

“The training and guidance that has been supplied has been easy to follow, very affordable and has accomplished more then was expected.  I would wholeheartedly recommend Steven Clauson and Assault Marketing if you want to expand your business”.

Ron Debler - Pettinatos Inc.

“I have a better understanding of direct mail, lead generation ads and the importance behind them.  Steve has provided me with the secrets of success.  Over the past year I have grown in my business and my personal life by applying the lessons I have been taught.  I look forward to a continued business relationship with Steve and Assault Marketing.  For anyone who has a strong desire to develop their business beyond the limits you have established or you are looking to greatly enhance an already successful business I strongly recommend that you call assault Marketing.  It is a phone call you will not regret.”

Mark Moran – Superb Roofing

 

New eBook:
"How To Flood Your Business With New Customers"

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The Fastest, Easiest,
Most Profitable Way
To Double Your Business!

Wednesday, 2:27 pm

Dear Business Owner,

If yours is like most businesses, it’s not running at its optimal potential and you’re leaving bushels of money on the table… money that is lying there waiting to be picked up by the business that wants or deserves it the most.

And if it’s your competitors who want and deserve it more than you, they will not only pick up those dollars, they will use them to get more customers for their business.  And who are their best prospects?  Your very best customers.  So in effect, if you leave money on the table you are actually funding your competitor’s marketing efforts.

Recent research has uncovered a huge gap between what people who buy your kinds of products and services want and what the businesses that sell those products and services provide.

For business that identifies this gap and effectively capitalizes on closing it, the financial rewards are HUGE and will provide its owners with entirely new and ongoing streams of profitable income, as well as enable them to position their business as desirable for investors (if desired) or for a quick and profitable sale when the time is right.

 

Business Success And High Income
Isn’t Just About Getting New Clients

Getting new clients is important – very important. But when you get right down to it, there are other, equally (if not more) important, and more cost effective ways to grow your business. Here are three considerations:
  1. Increase the number of customers or clients you have.
  2. Generate more income from your existing customers or clients.
  3. Increase the efficiency of your business and your margins.

Increase the number of customers or clients Generate more income from your existing customers or clients Increase the efficiency of your business and your
  1. Get more leads
  2. Increase your conversion ratio
  3. Reduce client defections
  4. Get more referrals
  1. Get more dollars from each sale
  2. Sell more products/services
  3. Increase number of times clients buy from you
  4. Increase number of years clients stay with you
  1. Control or reduce expenses
  2. Increase profit margins
  3. Manage time more effectively
  4. Increase staff’s knowledge and competence
  5. Create a teamwork approach

Unfortunately, most business owners spend most of their time, money and effort in trying to attract new clients to their businesses.  There’s no question that getting new leads (prospects) who are potential candidates for your products and services is important. It’s very important.

But that’s not where the real money is to be made - especially when there is more competition in the marketplace today, than there ever has been.

If that weren’t enough, you’re faced with some business owners who are “buying” market share by offering lower prices, and other companies who sell their products and services through the Internet and toll-free numbers.

Now add in your marketing costs such as, running ads, sending out mailers and paying for telemarketers.  Then figure in the time consumed in qualifying prospects (either in person, by telephone or mail), as well as the entire sales process, including the time involved, salaries, commissions and bonuses you pay your staff, your overhead, and all the other attendant expenses.

When you total it all up it’s easy to see why it costs up to six times more to get a new customer or client than it does to sell to an existing one.  In fact, most business owners don’t even get enough new customers from their ads or sales letters to break even, let alone make a profit on the products they sell from those ads or letters.

The Single Most Expensive Thing
You Can Do In Business...
It’s Probably Not  What You Think It Is

The simple truth is, as important as getting new customers or clients is, that activity is the second most costly thing you can do to grow your book of business.  

The real money sapper - the single most expensive thing you can do in your business is to lose a customer, and the easiest person to sell to is an existing customer.   With those facts in mind, look what would happen if you were to reduce the number of customers you lose every year, and at the same time double the number of referrals you get, and increase the dollar value of each sale by just 10 percent.  
 
  Current Improvement
Existing clients 1,000 1,000 (no change)
1.Client losses per year 100 50
(50% improvement)
2. Average profit value $200 $220
(10% increase)
3. Number of referrals 1 2
(100% increase)
Total Income At Year End $180,000 $418,000

That’s a whopping 132% increase!

I’m confident you’ll agree that a $238,000 raise in one year isn’t bad - especially without bringing any new staff or employees on board!

Now I’m aware that the above figures may or may not apply to your particular business or the actual products or services you sell.  But the point is, and what the illustration demonstrates, is that even if you don’t add any new customers to your business, you can still grow your business by keeping in contact with, and taking care of your existing customers and creating additional value for them to do business with you.

And you can do it so much more cost effectively than you could if you were attempting to create that $238,000 increase by going after raw new prospects.

Even if you only did half as well as the illustration shows you’ve still netted a 162% increase in profits - that amounts to $111,375 extra in your pocket!  But even if you only did half of that you’d still end up with $53,828 in extra income for the year!

Don’t Let The Way
You’ve Always Done Things,
Your Competition Or The Economy
Dictate What Your Income Will Be 

With so much competition, and very little difference in products and services, the logical thing to do to get more business is to cut prices, and make it more attractive for your customers and prospects to do business with you, right?

It is if you want to be like every other business, and find yourself in the same situation.  Take a look at the following table and see how many additional units you have to sell to maintain the same gross margins you would have at the previous selling price.

 
If You Cut
Your Price 		With Your Present Gross Profit Being:
10% 15% 20% 25% 30% 35% 40%
5% 100.0 50.0 33.3 25.0 20.0 16.7 14.3
6% 150.0 66.7 42.9 31.6 29.0 20.7 17.6
7% 233.3 87.5 53.8 38.9 30.4 25.0 21.2
8% 400.0 144.3 66.7 47.1 36.4 29.6 35.0
10% -------- 200.0 100.0 66.7 50.0 40.0 33.3
11% -------- 275.0 122.2 78.6 57.9 45.8 37.9
12% -------- 400.0 150.0 92.3 66.7 52.2 42.0
15% -------- -------- 300.0 150.0 100.0 75.0 60.0
16% -------- -------- 400.0 144.3 117.8 84.2 66.7
18% -------- -------- 900.0 257.1 150.0 105.9 81.1
20% -------- -------- -------- 400.0 200.0 133.3 100.0

To illustrate further, if you sell 100 units for $100 each at a 40% profit margin, your gross sales would be $4,000 ($100 x 40% = $40 x 100 units).

If you cut your price by just 10%, you will have to sell 33.3 additional units to make the same gross profit ($100 x 30% = $30 x 100 units = $3,000 x 33.3% + $3,000 = $4,000).  

Cutting prices is one of the quickest ways to business failure there is.  Yet, nearly every business owner you talk to thinks that’s the way to get more business and generate more income.  

Just knowing this information has given you a tremendous advantage over your competition already.  But knowing this alone, won’t bring you any additional business or add any additional profits to your bottom line.  You’ve got to have other strategies – practical strategies – that will enable you to crush your competition.

Now Is The Time To Capitalize
On The Inattention
Of Your Competition

Now, here is a very important point: You can’t realize significant growth by using the same old marketing methods you’ve always used.

Because your buying public is more sophisticated, more educated and more savvy when it comes to buying any type of products and services, you’ve got to do things differently.  You’ve got to use extreme measures if you want to catapult your business ahead of where you are now, and way beyond your competition.

If you’ve ever wanted to grow your business, now is the time to do it – even though you may not be as competitive as you would like, or perhaps are operating with staff, location, debt, production, or other limitations.  The window of opportunity is very small.  More and more business owners are beginning to realize that they can’t continue operating the same way they’ve always done.  Things will turn around one day, and if you haven’t made your move during these opportunistic times, you may not get another chance.  You’ve got to strike while your competition is asleep.

So Where Do You Start?

Good question!  Most likely it won't be the same place you started last time.  How do we know that?  Simple.  Most companies find themselves in what we call The Marketing Tactics Trap.

You are in The Marketing Tactics Trap is when you decide to create an four-color brochure or an expensive radio jingle "just to get our name out" or "build our brand".  Without first figuring out what to say, how to say it, and whom to say it to!  (I'm guilty of that myself: been there, done that, got a t-shirt, and blew a lot of time and money only to go back and start over)

These three components -- what, how, and who -- have to do with the strategy.  On the other hand, selecting a specific media to deliver the message -- radio, brochures, web sites, paper ads or space ads -- is tactics, and is secondary to your marketing strategy.

In order to help you go from point A (strategy development) to point B (tactical implementation and execution), we employ a structured approach, The Assault Marketing Process, which is based on fundamental marketing principles and practical experiences of hundreds of businesses.

Here's How
The Assault Marketing Process Works

It is best described by this simple 5-step formula:

  1. We typically start with a free 20-Minute Consultation on the phone.

  2. It is followed by the Discovery phase to get as detailed information about your business as possible.

  3. This information then becomes a basis for the Marketing Blueprint project to define you marketing strategy and create a tactical action plan. 

  4. And then we work together on the Implementation of your Marketing Blueprint.

  5. As you keep using our business development and marketing systems, we will be conducting regular Check-Ups to review your progress, fine-tune the systems and see what else could be done to add more dollars to your bottom line.

A Complimentary 20-Minute
Telephone Consultation

When you register for a complimentary 20-minute telephone consultation with us, you will receive a 15-page Assault Marketing Marketing Starter Kit, complete with questionnaires and forms that you will be asked to fill in.

This information will provide us with a guidance as to which strategies may work best in your situation.  During the 20-minute telephone consultation, we will be referring back to the answers you've provided in the Starter Kit. 

We will provide with a high-level evaluation of your current marketing processes, give you some you tips and recommend some further resources that you can explore and that could be helpful in your situation, and we will suggest a go-forward plan.

Getting The Most
Out Of Your Starter Kit

The tools and the exercises in the Assault Marketing Starter Kit are meant to help you evaluate your current situation and start creating a vision of an ideal business you want to become and which business development and marketing strategy could work for your organization. 

Thoroughly completing these exercises will give you an idea of which areas you need to focus on to get the biggest impact on the processes and tools to create the desired business growth.

Preparing For Your
20-Minute Telephone Consultation

To prepare for your 20-Minute Telephone Consultation, and in order to get the most out of that time, we recommend the following:

  1. Print your Assault Marketing Starter Kit and have one copy available for each session participant.

  2. Review the Starter Kit. Begin identifying and listing the team members that need to be present at the 20-Minute Telephone Consultation.

  3. Complete the exercises in the Starter Kit to the best of your current understanding of the marketing systems and business processes you have in place, as well as the vision for your business.

  4. Fax the filled-in questionnaire back to us at 916-685-7330.

  5. On the day of 20-Minute Telephone Consultation, make sure that you and other participants will not be interrupted for at least 45 minutes (just in case you have some questions in the end that may require some extra time)

  6. If you going to have more than one participant, find a room in your office with a good speakerphone.  Make sure the equipment works prior to the 20-Minute Telephone Consultation.

  7. At the scheduled time, dial the number you will be given upon the confirmation of your 20-Minute Telephone Consultation registration.  If you have any issues, dial our main number 916-685-7330 and ask for the assistance.

Please Note

Assault Marketing 20-Minute Telephone Consultations run every week on Wednesdays and Fridays at 10 AM (EST) and 2 PM (EST), excluding statutory holidays.  The time slots are booked on a first-come first-serve basis and become unavailable as they fill out.  Please register early to get a desired time slot, but please note that we cannot guarantee its availability.  If the time slot you requesting is unavailable, we will be contact you to re-schedule your 20-Minute Telephone Consultation.

 

Register To Get A Complimentary
20-Minute Telephone Consultation

Enter your contact information in the form below and click the button, and you will see the download instructions for this book.
 

  Yes! I want to schedule my free 20-Minute Telephone consultation and take the first step to generating more business and multiplying my business profits. Please send me The bizLeverage Starter Kit and contact me to schedule my free 20-Minute Telephone Consultation!
 
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Our Clients Speak!!!

 “As with most things in life I have become a bit skeptical when it comes to new ideas or change.  The fact that you guaranteed results allowed me the privilege to work with you.  In working with you and your company Assault Marketing I am more than satisfied at the results my business is having based on the Assault Marketing tools that you have taught me.”

Tom March – Fullerton & March

“I was actually in a funk.  Business was Okay, 9/11 had just occurred.  I knew I needed to make changes, really did not know what or how frankly.  I didn’t have the energy to go through the process of motivating my employees.  Today, my employees and I are so excited and motivated.  We feel like our potential is unlimited.  Steve has spent a lot of time and energy training my staff and myself.  We are on a path of great changes that are already making a difference in my business.  Also, Steve’s fees are very reasonable.  I know I am receiving much more than I am paying for”.

Gary Simmen – Simmen Wholesale Lumber